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Advanced Content Marketing

1400/month
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Self paced
English
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LinkedIn LearningCourses from LinkedIn Learning
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Map your Career

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Map your Career

Not sure which job profiles this course will open for you? Check out our AI based tool to get a complete personalized career map.

Checklist

Certification

You will get a certificate on completing this course.

University

This course is not affiliated with any university.

Price

This course costs very less.

Edvicer's Rewards

You can get a cashback of ₹ 200 on buying this course.

Discount offer

LinkedIn Learning is providing discount offers with this course - 1 month free trial.Visit www.edvicer.com/offers to find out.

Why should you choose this course?

Description

Taking content marketing to the next level requires approaching your strategy with a robust framework. In this course, you can learn how to scale up your content marketing strategy with message architectures, a storytelling model, and well-developed thought leadership. Content marketing expert, and former Mailchimp VP, Colleen Jones explores all this and more. Viewers can learn how to manage a team, repackage content, and develop a supply chain. From growing your audience, to personalizing content experiences, to scaling operations, this advanced course covers content marketing at its deepest level.

This course was created by Madecraft. We are pleased to host this content in our library.

Syllabus

ContentsIntroduction1. Building Message Architecture2. Creating Compelling Stories3. Creating Effective Thought Leadership4. Growing and Engaging Your Audience5. Personalizing Content Experiences6. Scaling Content Marketing Operations7. Assessing Content MarketingConclusion

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