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The students of this course have found this course easy.

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From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

FREE (Audit)
Start anytime
10 hours
English
IE Business School
Course by
CourseraCourses from Coursera
Certificate awarded
For Rs. 2182
Beginner
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Map your Career

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Map your Career

Not sure which job profiles this course will open for you? Check out our AI based tool to get a complete personalized career map.

Checklist

Certification

You will get a certificate on completing this course.

University

The course is not from a very prestigious university.

Price

This course costs very less.

Difficulty

The students of this course have found this course easy.

Teaching

The students of this course have liked how the instructor has taught this course.

Satisfaction

The students of this course are overall satisfied with this course.

Edvicer's Rewards

You can get a cashback of ₹ 100 on buying this course.

Why should you choose this course?

Description

There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client. In this course I am offering you a methodology which you can easily put into practice. Then, as your needs change and grow, you might decide that you want to incorporate other techniques as well. I hope this course serves as a launchpad for you to go out and win new creative projects as well as make the ones that you are currently working on even better. And most of all, I hope you have FUN! Because remember, if you're not having fun, it's not worth it!

Syllabus

Telling a Brand Story Through Images
The Brand Analysis
Creative Advertising Concepts
The Production Plan and the Creative Pitch
THE CAPSTONE PROJECT

What others say about this course

Reviews from Coursera

The course has the word BRAND in it but underneath the covers it gives you the taste of what creative advertising is about. In my searches on the internet you will not be able to find a hands on course  Read More ...

Very beneficial course. Apt & to the point content in very less time.

Very helpful intro into image creation and brand awareness build-up. The skills and knowledge can be applied immediately if you are in the business or on learning stage.

I learned a lot! thanks Brian Hallett for such a great course.

I did 10+ courses already, this is the first one I am not finishing because it is so bad. Didn't learn anything so far (finished two weeks). Partly irrelevant, partly totally repetitive (if the lecture  Read More ...

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