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Content Strategy for Professionals: Managing Content

Content Strategy for Professionals: Managing Content

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6 hours
English
Northwestern University
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CourseraCourses from Coursera
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For Rs. 2934
Intermediate
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Checklist

Certification

You will get a certificate on completing this course.

University

The course is from one of the top universities of the world - Northwestern University.

Price

This course costs very less.

Difficulty

The students of this course have found this course difficult.

Content

The students of this course have liked the content of this course.

Assignments

The students of this course have liked the assignments of this course.

Teaching

The students of this course have liked how the instructor has taught this course.

Satisfaction

The students of this course are overall satisfied with this course.

Edvicer's Rewards

You can get a cashback of ₹ 100 on buying this course.

Why should you choose this course?

Description

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization's "content story" across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise's future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can't remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: - Emily Withrow, Assistant Professor, Medill, Northwestern - Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post - Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)

Syllabus

Platforms and Design
Social and Mobile Media
Managing Content and IP

What others say about this course

Reviews from Coursera

This course is really dated. The readings and links are for information from 2014. Digital media courses need to be very timely. Additionally, this course emphasizes creating "engaging" content... b  Read More ...

I loved the course. The content was very comprehensive and meaningful.However, I just have one feedback:I would have preferred to have the Case Study in the third week instead of the second. Trying to   Read More ...

There are many interesting segments in this course. For my specific situation the part on curated content was the most pertinent. Our company is launching a new product. Our web site for this product i  Read More ...

I really am finding value in this course. The assignments challenge me and I walk away from every lesson feeling the need to implement something new!

I wish they'd have a higher level of interactivity because sometimes it gets quite boring. Great info, but they present it in a dull way sometimes.

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