Checklist

Certification

You will get a certificate on completing this course.

University

The course is from one of the top universities of the world - University of Illinois at Urbana-Champaign.

Price

This course is costly - Rs. 4834/-.

Difficulty

66% of the students have found this course easy.

Content

84% of the students have liked the content of this course.

Assignments

68% of the students have liked the assignments of this course.

Teaching

86% of the students have liked how the instructor has taught this course.

Satisfaction

86% of the students are overall satisfied with this course.

Edvicer's Rewards

You can get a reward of 200 coins on buying this course. These coins can be redeemed for 1 coin= 1Re.

Digital Marketing Analytics in Practice

FREE (Audit)
Start anytime
12 hours
English
University of Illinois at Urbana-Champaign
Course by
CourseraCourses from Coursera
Certificate awarded
For Rs. 4834
Intermediate
Login to earn 200Edvicer reward coin200 coins = INR 200

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Checklist

Certification

You will get a certificate on completing this course.

University

The course is from one of the top universities of the world - University of Illinois at Urbana-Champaign.

Price

This course is costly - Rs. 4834/-.

Difficulty

66% of the students have found this course easy.

Content

84% of the students have liked the content of this course.

Assignments

68% of the students have liked the assignments of this course.

Teaching

86% of the students have liked how the instructor has taught this course.

Satisfaction

86% of the students are overall satisfied with this course.

Edvicer's Rewards

You can get a reward of 200 coins on buying this course. These coins can be redeemed for 1 coin= 1Re.

Why should you choose this course?

Description

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba. illinois.edu.

Syllabus

Course Overview and Marketing Analytics Process
Data Collection
Data Analysis
Data Visualization

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