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Content Strategy for Professionals: Expanding Your Content's Reach

Content Strategy for Professionals: Expanding Your Content's Reach

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6 hours
English
Northwestern University
Course by
CourseraCourses from Coursera
Certificate awarded
For Rs. 2934
Intermediate
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Checklist

Certification

You will get a certificate on completing this course.

University

The course is from one of the top universities of the world - Northwestern University.

Price

This course costs very less.

Difficulty

The students of this course have found this course easy.

Content

The students of this course have liked the content of this course.

Teaching

The students of this course have liked how the instructor has taught this course.

Satisfaction

The students of this course are overall satisfied with this course.

Edvicer's Rewards

You can get a cashback of ₹ 100 on buying this course.

Why should you choose this course?

Description

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach. You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience. Guest lecturers in this course include: - Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) - Emily Withrow, Assistant Professor, Medill, Northwestern

Syllabus

Utilizing Content Trends
Social Networks and Digital Media
Interactivity and Gamification

What others say about this course

Reviews from Coursera

I absolutely enjoyed this course too. The content was very comprehensive and meaningful.However, I would repeat one feedback for all these courses:I would have preferred to have the Case Study in the t  Read More ...

Nowhere near as useful as the first two courses. The assignment did not feel particularly relevant to the bulk of the course materials.

I'm surprised, this course is really dated. The readings and links are for information from 2014. Digital media courses need to be very timely. Additionally, this course emphasizes creating "engaging"   Read More ...

I will enroll in professor RANDY HLAVAC specialization too. Great professionals and online learning is really giving me the opportunity to learn from the best in the field.

I wish they'd have a higher level of interactivity because sometimes it gets quite boring. Great info, but they present it in a dull way sometimes.

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