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Certification

You will get a certificate on completing this course.

University

The course is from one of the top universities of the world - Yonsei University.

Price

This course is costly - Rs. 4439/-.

Difficulty

The students of this course have found this course easy.

Teaching

The students of this course have liked how the instructor has taught this course.

Satisfaction

The students of this course are overall satisfied with this course.

Edvicer's Rewards

You can get a cashback of ₹ 300 on buying this course.

International Marketing Entry and Execution

FREE (Audit)
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7 hours
English
Yonsei University
Course by
CourseraCourses from Coursera
Certificate awarded
For Rs. 4439
Intermediate
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Checklist

Certification

You will get a certificate on completing this course.

University

The course is from one of the top universities of the world - Yonsei University.

Price

This course is costly - Rs. 4439/-.

Difficulty

The students of this course have found this course easy.

Teaching

The students of this course have liked how the instructor has taught this course.

Satisfaction

The students of this course are overall satisfied with this course.

Edvicer's Rewards

You can get a cashback of ₹ 300 on buying this course.

Why should you choose this course?

Description

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications.

Syllabus

B2C (Business to Consumer) Marketing
Entry, Targeting and Positioning
Marketing Mix and Cross Country & Cross Industry Growth
7S of International Marketing Innovation

What others say about this course

Reviews from Coursera

I really loved the way, the course was scheduled. Thanks to the professor and Yonsei University.

Really interesting second part of this specialization.

Thoroughly enjoyed learning in this course

The professor is really good!

Excellent!

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