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Lead Generation Foundations

1400/month
Start anytime
Self paced
English
Course by
LinkedIn LearningCourses from LinkedIn Learning
Certificate awarded
Beginner
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Map your Career

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Map your Career

Not sure which job profiles this course will open for you? Check out our AI based tool to get a complete personalized career map.

Checklist

Certification

You will get a certificate on completing this course.

University

This course is not affiliated with any university.

Price

This course costs very less.

Edvicer's Rewards

You can get a cashback of ₹ 200 on buying this course.

Discount offer

LinkedIn Learning is providing discount offers with this course - 1 month free trial.Visit www.edvicer.com/offers to find out.

Why should you choose this course?

Description

You can’t build a business without loyal customers. Lead generation is the proven way to grow your customer base and your business, year after year. This course teaches business owners and marketers the essentials of lead generation: identifying qualified leads and converting them into loyal customers who advocate for your brand. Instructor Dina Shapiro explains the framework for identifying your business and lead generation objectives and your target audience and discusses how to engage and entice prospects with effective branding and content. Then learn how to develop a compelling offer and call to action that moves prospects seamlessly through the acquisition process. To transform those leads into customers, Dina explains how to score and nurture leads and optimize the purchase experience, so customers are encouraged to buy. Finally, Dina explains how you can measure the performance of your lead-gen pipeline and how to adapt your efforts to best optimize their reach.

Syllabus

ContentsIntroduction1. Set Business Objectives2. Entice Prospects3. Convert Prospects to Qualified Leads4. Transform Leads to Customers5. Create a Positive Purchase Experience6. Exceed Customer Expectations7. Create Loyal Advocates8. Measure and OptimizeConclusion

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