Checklist

Certification

You will get a certificate on completing this course.

University

The course is from one of the top universities of the world - University of Illinois at Urbana-Champaign.

Price

This course is costly - Rs. 4834/-.

Difficulty

62% of the students have found this course easy.

Content

66% of the students have liked the content of this course.

Assignments

74% of the students have liked the assignments of this course.

Teaching

76% of the students have liked how the instructor has taught this course.

Satisfaction

80% of the students are overall satisfied with this course.

Edvicer's Rewards

You can get a cashback of ₹ 300 on buying this course.

Digital Media and Marketing Principles

FREE (Audit)
15 hours
English
University of Illinois at Urbana-Champaign
Course by
CourseraCourses from Coursera
Certificate awarded
For Rs. 4834
Intermediate
Login to earn ₹ 300

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Checklist

Certification

You will get a certificate on completing this course.

University

The course is from one of the top universities of the world - University of Illinois at Urbana-Champaign.

Price

This course is costly - Rs. 4834/-.

Difficulty

62% of the students have found this course easy.

Content

66% of the students have liked the content of this course.

Assignments

74% of the students have liked the assignments of this course.

Teaching

76% of the students have liked how the instructor has taught this course.

Satisfaction

80% of the students are overall satisfied with this course.

Edvicer's Rewards

You can get a cashback of ₹ 300 on buying this course.

Why should you choose this course?

Description

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.

Syllabus

Course Overview and Principles and Concepts
The Changing Landscape
Core Strategies
Growing Trends and New Frontiers

What others say about this course

Reviews from Coursera

Learned absolutely nothing new from this course. Material was either already known, outdated, or not relevant. Presentation was one of the worst I have ever experienced. From the power point slides to   Read More ...

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

The way the content is presented, is the weakest I have seen so far across Coursera on a broader sample of courses. The presenter basically just reads out the charts, in some cases even has issues with  Read More ...

it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.

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