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Persuasive Communication: What Makes Messages Persuasive?

Persuasive Communication: What Makes Messages Persuasive?

6 hours
English
Course by
FuturelearnCourses from Futurelearn
Certificate awarded
Intermediate

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Checklist

Certification

You will get a certificate on completing this course.

University

This course is not affiliated with any university.

Why should you choose this course?

Description

What makes one message more convincing than another In a noisy world, knowing the answer to this question is crucial. In this course you will discover the processes strategic communication professionals in fields such as public relations, marketing and advertising use to develop persuasive communication. More importantly you will learn strategies for evaluating your own organization’s efforts at developing more persuasive messaging strategies.

Syllabus

What is strategic communication
What is strategic communication
What are “persuasive campaigns” and “persuasive messages.”
What are “persuasive campaigns” and “persuasive messages.”
Tailoring messages to specific audiences
Tailoring messages to specific audiences

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