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Platform Strategy for Business

Platform Strategy for Business

FREE (Audit)
Start anytime
36 hours
English
BU
Course by
edXCourses from edX
Certificate awarded
For Rs. 14178
Intermediate
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Checklist

Certification

You will get a certificate on completing this course.

University

The course is not from a very prestigious university.

Price

This course is costly - Rs. 14178/-.

Difficulty

The students of this course have found this course difficult.

Assignments

The students of this course have liked the assignments of this course.

Teaching

The students of this course have liked how the instructor has taught this course.

Satisfaction

The students of this course are overall satisfied with this course.

Edvicer's Rewards

You can get a reward of 250 coins on buying this course. These coins can be redeemed for 1 coin= 1Re.

Why should you choose this course?

Description

Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate. This course teaches you how to convert products to platforms and how to innovate in a platform environment. You will learn how to negotiate platform startup, convert existing products to platforms, and make vital decisions on issues of openness, cannibalization, and competition.Learners in this course will solve real-life problems using concepts from two sided networks, information asymmetry, pricing, intellectual property, and game theory.The instructor for this course literally wrote the book on the topic: “Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You.” This course is part of both the Digital Leadership and Product Management MicroMasters programs.

Syllabus

How to successfully launch and design a business platform
Why platform firms beat product firms and how the structure of platform firms is fundamentally different
Why traditional platform pricing models fail and how to choose a successful pricing model
How to compete in winner-take-all network markets.

What others say about this course

Reviews from Class Central

"> Thoroughly enjoyed the course! Top notch course to take with all the content, videos, webnairs,and discussions. </

"Great class on changes in business models, org structure, and competitive strategy. Differences in how to run a platform company really do represent a departure from how to run a product company. In  Read More ...

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