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Hotel Revenue Management: the Strategy and Tactics of Hotel Room Pricing

Hotel Revenue Management: the Strategy and Tactics of Hotel Room Pricing

10 hours
English
Course by
FuturelearnCourses from Futurelearn
Certificate awarded
Intermediate

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Checklist

Certification

You will get a certificate on completing this course.

University

This course is not affiliated with any university.

Why should you choose this course?

Description

Pricing hotel rooms can be difficult but getting price right is fundamental for good hotel revenue management. On this course you will learn how to set prices, conduct value assessments and learn how to create a realistic hotel room pricing strategy.

Syllabus

Learn about how to set prices, and use price fences to distinguish one rate from another
Conduct a value assessment for your property and establish a realistic price positioning strategy for your hotel.
Learn about the key elements of a successful long-term pricing strategy, and when to leverage tactical pricing for a short-term, immediate revenue impact.

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