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Digital Media Analytics: Introduction

Digital Media Analytics: Introduction

Course by
FuturelearnCourses from Futurelearn
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Intermediate

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Certification

You will get a certificate on completing this course.

University

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Why should you choose this course?

Description

How can social and digital media help a business improve How can we get useful data from social and digital media What are the limitations of such data

Syllabus

Introduction to social media analytics
Overview of digital analytics
Twitter as a data source for analysis
Introduction to social media analytics research
Data science and social media analytics
Building a social media research program
Extracting meaning from data
Tools to track social media analytics
Organizing and categorizing social media data
Analysing social media data using t-tests and correlations

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