Checklist

Certification

You will get a certificate on completing this course.

University

The course is from one of the top universities of the world - Emory University.

Price

This course is costly - Rs. 4439/-.

Difficulty

The students of this course have found this course difficult.

Satisfaction

The students of this course are overall satisfied with this course.

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Managing Uncertainty in Marketing Analytics

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11 hours
English
Emory University
Course by
CourseraCourses from Coursera
Certificate awarded
For Rs. 4439
Intermediate
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Checklist

Certification

You will get a certificate on completing this course.

University

The course is from one of the top universities of the world - Emory University.

Price

This course is costly - Rs. 4439/-.

Difficulty

The students of this course have found this course difficult.

Satisfaction

The students of this course are overall satisfied with this course.

Edvicer's Rewards

You can get a cashback of ₹ 300 on buying this course.

Why should you choose this course?

Description

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make. We eschew specialized software and provide learners with the foundational knowledge they need to develop sophisticated marketing models in a basic spreadsheet environment. Topics include the development and application of Monte Carlo simulations, and the use of probability distributions to characterize uncertainty.

Syllabus

Randomness and Probability
Conducting Monte Carlo Simulations in Excel
Using Probability Distributions to Model Uncertainty
Application: Designing Extended Service Warranty Plans

What others say about this course

Reviews from Coursera

In one word: USEFUL. And that is a lot these days. I use the concepts (and excel tools) everyday!

Great course with very applicable skills for professional or personal life.

Thanks this course is hands-on!

tough but informative course

Great insights

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