Learn the foundational concepts underlying all businesses, small to large. Arizona State University professor Eddie Davila covers all the basics, explaining concepts such as how revenues and costs influence a company's profit and which teams play a key role in any organization's success. He then provides a basic explanation of how finance teams operate in a business, so that you can better understand what drives financial decisions in an organization. He also reviews how companies communicate with customers via marketing and branding; how supply chains function in an organization; and how accounting, HR, and IT teams work to manage an organization's money, employees, and information.

ContentsIntroduction1. Business Basics2. The Importance of Money3. Understanding and Communicating with Customers4. Buying, Making, and Moving Products5. Managing Resources: Money, People, and InformationConclusion